Salesforce Training Best Practices for Driving Consumer Adoption 3
The training phase of an salesforce.com implementation is a good possible opportunity to drive consumer adoption. To increases the chances of you success, follow these training best practices:
1. Role Based Training - training ought not to be exactly the same for any roles; it has to be tailored to each and every role, and begin aided by the managers; pay attention to showing them the value of the tool and the way to have the info they might want by it; they don't need to know how to convert a Result in an Opportunity as much as they have to know which reports are going to be most useful in their mind and ways to run them
2. Scenario Based Training - end users don't need to learn *what* many of the screens and features do perhaps up to they must know *when* to implement salesforce.com; in lieu of describing each screen, please take a actual example and walk through it together; it results in almost being business process training more than it is software training
3. Train as Teams - it is important to offer the manager in training while using the users (after making certain the managers see the need for salesforce.com, obviously); with the manager present, the end users know you can find management buy in and expectation, and they are generally less likely to express or think "this is a waste of my time; I'm not carrying this out"
4. Train on Live System - it's tempting to exercise for a dummy org with fake Leads and Contacts together with other data, but you must depend upon users to look at what they've learned and translate it to real life; instead, get them do *real* make use of *real* data (e.g., bring their stacks of business cards to class and enter some real Leads during training); in this way, they possess already begun using salesforce.com if they finish each day of class; it's much easier to *continue* getting a new tool instead of *start* working with it!
5. On the job Training - this could possibly be obvious but will have to be stated: many people don't learn by following an instructor or watching videos and e-learning; they learn by doing; each student needs his or her own workstation or tool and should practice every process taught in class
6. Reinforce Training with time - research indicates that a couple weeks after training, people typically retain 2-4% with the items they learned... unless they've been actually using anything they learned; one-and-done training strategy doesn't cut it, because even your quickest adopting customers probably will not use evening taught in training all through the first week after training; you will need to review and refresh after the week and again after the second week
End user adoption may be one of challenging circumstances to accomplish with salesforce.com, however it is also probably the most important. With the initial and ongoing support of direct managers--in conjunction with these best practices--any organization truly can expect and enjoy high salesforce.com end user adoption rates.
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