Salesforce Training Best Practices for Driving Consumer Adoption 2
The practice phase of the salesforce.com implementation is best ability to drive consumer adoption. To increases the chances of you success, follow these training best practices:
1. Role Based Training - training must not be precisely the same for many roles; it ought to be tailored to each and every role, and start using the managers; pay attention to showing them value of the tool and ways to obtain the info they are going to want from it; they don't should know ways to convert a Bring on a possibility up to they have to know which reports will undoubtedly be most useful to these people approaches to run them
2. Scenario Based Training - customers don't need to know *what* most of the screens boasting do as much as they must know *when* to use salesforce.com; in place of describing each screen, please take a real world example and walk through it together; it ultimately ends up almost being business process training more than it is software training
3. Train as Teams - it is vital to get the manager in training while using the customers (after ensuring the managers see the price of salesforce.com, of course); utilizing their manager present, the final users know there is certainly management buy in and expectation, plus they are more unlikely that to state or think "this is a waste of my time; I'm not achieving this"
4. Train on Live System - it's tempting to teach on a dummy org with fake Leads and Contacts and also other data, but it is important to depend upon users to use what they've learned and translate it to the real world; instead, have them do *real* work with *real* data (e.g., bring their stacks of business cards to class and enter some real Leads during training); this way, they have already commenced using salesforce.com every time they finish each day of class; it's much better to *continue* with a new tool instead of *start* utilizing it!
5. On the job Training - this particular one can be obvious but needs to be stated: a lot of people don't learn by hearing an instructor or watching videos and e-learning; they learn by doing; each student needs his or her own workstation or tool and should practice every process taught in class
6. Reinforce Training after some time - research indicates that a couple weeks after training, people typically retain 2-4% with the items they learned... unless they've been actually using whatever they learned; one-and-done training strategy doesn't make the grade, because even your quickest adopting customers probably will not use evening taught in training over the first week after training; you ought to review and refresh after the week and again right after a second week
Consumer adoption is usually one of challenging circumstances to accomplish with salesforce.com, but it is also one of the most important. With all the initial and ongoing support of direct managers--together with these best practices--any organization truly can expect and savor high salesforce.com end user adoption rates.
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